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Accounting for Innovation

About This Event

Jonathan Sands was appointed CEO of Elmwood at the age

of 26 and ran a management buyout of the company in 1988.

Elmwood was the lead consultant behind the FA 2006 World

Cup bid and played a fundamental role in the turnaround of

ASDA in the early 1990s. He became Chairman of Elmwood

in January 2000.

Jonathan also co-founded Design Yorkshire and raised

around £200,000 to stimulate the use of better design

throughout the region. He was appointed a member of the

Design Council in 2000.

Creative accounting causes situations like Enron. However,

Accountants need to understand creative thinking for their

businesses to survive and thrive in the current economic

climate. Using his experience in advising clients worldwide,

Jonathan Sands will discuss how to:

• cultivate an innovative culture in your business.

• make business decisions based on human insights

rather than product capabilities.   

• learn from the early days of advertising where

measurability was key.

This event is part of an ongoing series of South Yorkshire FD

Forum events organised by Pro-Sheffield in association with

Business Link. Please note attendance is limited to Finance

Directors of established or high growth companies within the

region. The forum was established as a peer networking and

support group and invites key speakers to discuss key issues

facing Finance Directors in the current economic climate.

The seminar will be followed by a 3 course meal where

delegates will be able to discuss the topics discussed with

other Finance Directors. If you are a Finance Director who

would like more information about the FD Forum or to apply

for a place, please email bens@pro-sheffield.co.ukor use the booking form below.